Look around on the train, in the coffee shop or in the lunch line at the deli, and you’ll see people on their smartphones checking sports scores, catching up on Facebook—or shopping. Consumers are increasingly shopping via their smartphones; in fact, a recent AT&T survey found that four in 10 small businesses said that customers found their website through a mobile device.*
Your company’s website may work just fine on a computer screen, but
chances are it doesn’t perform well on a mobile device. Use these tips
to make your site mobile-friendly:
1. Keep navigation simple
Keep your homepage focused on the information that customers are
likely to need most while they’re on the go, such as your phone number,
address, hours and directions. Also make sure links and buttons are
large enough for touchscreen users to click through easily, and place
the search box and contact info link high on the page so visitors don’t
have to hunt for them.
2. Limit scrolling
Navigating from left to right to find information can be frustrating
on a desktop site—never mind on a smaller smartphone screen. Arrange
your content in a single, vertical column so viewers only need to scroll
down to find what they are looking for. If you have a lot of
information to present, consider using a collapsible menu, which allows
users to tap open the content they are interested in and hide the
rest—Wikipedia does this with its mobile Web pages.
3. Use small images and graphics
Your regular website may be filled with lots of big, pretty pictures,
but you may need to rethink that strategy when creating your mobile
site. Having too many images can significantly lengthen page load time
and increase the odds that visitors will abandon your site. Choose small
images or resize existing images from your full website so they load
faster on mobile devices. You can always let visitors see larger images
by linking to your full site.
4. Minimize keystrokes
Make your mobile-friendly site as simple as you possibly can. Avoid
long forms and anything else that requires a lot of typing, and if your
site is e-commerce-enabled, ask only for the details necessary to
complete the transaction. Consider having users register on your full
site first, so their payment details are stored and they only have to
enter a username and password to complete a purchase on the mobile site.
Whatever you do, make it easy for visitors to find your phone number so
they can simply call you to place an order.
5. Highlight a call to action
Make it easy for your visitors to do the things you want them to.
Want them to connect with a representative? Offer a click-to-chat
feature. Want more newsletter subscribers? Make your sign-up button
6. Link to your full website
Some of your mobile site visitors may want the option of clicking
through to your full site, whether to find a section not included in the
mobile version or to see a larger product image. Include a link in the
footer, where visitors expect to find it.
7. Get help if you need it
You may be thinking, “This all sounds great, but how do I actually
build a mobile site?” Exposure Elements offers businesses a complete mobile platform that can utilize all the latest technologies and adheres to these guidelines to build a mobile site that’s compatible with
all major smartphones. We can host the solution and tie it to concurrent text message coupon campaigns. We can even help you to keep track of your mobile website traffic and
After we build your mobile website, we will test it on various mobile
devices to be sure visitors will have a smooth experience, and even keep it
up to date. Visit our website at www.ExposureElements.com to understand more about what we do.
This blog was originally written for www.openforum.com by AT&T writers.
*The AT&T SMB eCommerce Survey was conducted online among a
representative sample of 310 principals of companies with 1 to 100
employees in the United States by Bredin Business Information Inc. between November 8 and 15, 2010.
Wednesday, December 28, 2011
Monday, December 12, 2011
It has been 19 years since the very first text message was sent! The first text message was sent on December 03, 1992 to Richard Jarvis from Neil Papworth, who sent the message using his personal computer. The text message read “Merry Christmas”.
Below is a timeline to sho how text messaging has evolved over the past19 years.