Customers Embrace Mobile Couponing

Jackie Micucci

Wednesday, Nov 02, 2011 at 3:00 PM

Everybody loves a bargain. Mobile coupons are proving just that. While the coupon format may have morphed from pieces of paper shoppers cut out of the weekly circular to digital scans they store in their trusty smartphones, their popularity continues. Chew on these stats: 20% of smartphone users redeem mobile coupons and that number is expected to increase to 30% in 2013. If you want to know more about how this mobile marketing segment is growing take a close look at our graphic below.